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Friday, August 24, 2007

Search Camp in Chennai

Search Camp is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about Search engine advertising, including optimization and marketing issues. This event is the first of its kind in India and will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing. Everyone is. Search Camp runs as an unconference, where everyone is an organizer and there is no passive audience. So it is as much your event. The overall co-ordination is being done by The Knowledge Foundation, the same group behind events such as Barcamp Chennai, Blogcamp, WikiCamp.in and Proto.in.

The event is scheduled for the 6th & 7th of October 2007, and the venue is at the Main Auditorium, Tidel Park, Chennai

To Participate in this camp, please visit Searchcamp.in


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Thursday, December 07, 2006

Age of Search Engines

1993 Aliweb Launch
1994 WebCrawler Launch
1994 Lycos Launch
1995 AltaVista Launch (part of DEC)
1995 Excite Launch
1996 Inktomi Founded
1996 Ask Jeeves Founded
1997 Northern Light Launch
1998 Google Launch
1999 AlltheWeb Launch
2000 Teoma Founded
2004 Yahoo! Search Final launch (first original results)
2004 MSN Search Beta launch
2005 MSN Search Final launch
2006 Quaero Founded
2006 Ask.com Launch
2006 Windows Live Search Launch
2006 Quintura Launch
2006 AnooX.com Beta launch

click Herefor more information about Search Engines

Sunday, April 23, 2006

Google Friends Newsletter

April 2006

Hello, Google Friends, and welcome to the April edition of this newsletter. We hope you enjoy this update on our various services and new products, and find it useful.

POWER TIP

More ways to personalize the Google homepage Now it's easier than ever to personalize your Google homepage with more content ranging from local weather to custom Google logos, and headlines from sources like CNN and ESPN. If you're so inclined, it's easy to create your own modules using our API.
Directory: http://www.google.com/ig/directory
API: http://www.google.com/apis/homepage

NEW PRODUCTS

Google Calendar
Here's a new web-based way to keep track of all the events in your life, coordinate schedules with others, and find new things to do via one online calendar. Google Calendar works with other calendar applications, is integrated with Gmail, and you can even set up multiple calendars for work, leisure, and family activities. View your schedule by day, week or month and set up automatic reminders and find anything on your calendar with the built-in search tool.
http://calendar.google.com

Toolbar for Firefox v2
The new version of the Google Toolbar for the Firefox browser is now available for Windows, Mac, and Linux. There's an enhanced search box, safe browsing, and several smarter browsing features including spelling corrections, search history and instant suggestions.
http://www.google.com/tools/firefox/toolbar

Share with Google Reader
Google Reader, which helps you keep track of the latest content from websites you like to read regularly, just added the ability to share items you're labeling or starring with your friends, family and anyone else who's reading. Send a link to your starred items in Reader, or put a clip on your blog with recent items from your reading list. Friends can then subscribe to a feed of items you've selected (even if they don't use Google Reader) and visitors to your blog can see it in the sidebar, too. To get started with sharing, just click the "Share" link in Reader.
http://reader.google.com

Gmail Mac Notifier
Mac users will be pleased to know that a new version of the Gmail Notifier - a small download that alerts you to new messages - is now available. It sports new icons, and runs on both PowerPC Macs and the new Intel-based Macs. Extra bonus: it will notify you when a new version is available and automatically upgrade itself.
https://mail.google.com/mail/help/notifier/

Joga.com
In partnership with Nike, Google has introduced Joga.com, an online community for people crazy about football, or soccer as it's known in the U.S. Joga combines Google technology with Nike's unique sports content and access to players and brings people all over the world together to celebrate their shared passion for the game. Joga members can build their own groups and clubs, share all kinds of football-related information, upload photos and video, and organize and give updates on local matches and events. Members keep current with Friend Requests, Alerts, and Messages. And in the coming months, Google and Nike will be bringing out more tools and features to help Joga members embrace their love of football in this global online setting.
By the way, the name comes from the Portuguese phrase "Joga Bonito" or "play beautiful."
http://www.joga.com

MISCELLANY

The Da Vinci Code Quest on Google
Together with Sony Pictures Entertainment, Google is promoting the upcoming film "The Da Vinci Code" through a time-limited interactive contest on the Google personalized homepage. This began on April 17, and each day until May 11, Google will release one Da Vinci Code-style puzzle or riddle. Finalists then compete on May 19, the date of the film release. To enter the contest, sign in to your Google account and add the Da Vinci Code Quest module to your Google homepage. You will see a new puzzle to complete each day at 1 p.m. EDT. The first 10,000 participants who correctly solve all 24 daily puzzles and submit a completion form will win a replica of the cryptex described in Dan Brown's book, and use the tool to compete in the final phase of the contest (five more time-sensitive puzzles). The grand prize winners in the U.S., the U.K., and Australia will win trips to the film premiere.
Go here to register and play:
http://www.google.com/davincicode

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The Google Blog offers frequent updates and insights about our technology and products, and the company at large.
http://googleblog.blogspot.com

MORE INFORMATION ON
WWW.DOTCOM-SEO.BLOGSPOT.COM

Wednesday, April 19, 2006

GAME: Guess-the-google

About the game: Montage-a-google is a simple web app that uses Google's image search to generate a large gridded montage of images based on keywords (search terms) entered by the user. Guess-the-google reverses this process by picking the keywords for you, the player must then guess what keyword made up the image - it's surprisingly addictive. The game requires version 8 of the Flash player or higher to run, you can get the latest version here. I hope you enjoy the game, happy guessing! PLAY NOW
More information at http://www.dotcom-seo.blogspot.com/

Sunday, April 16, 2006

GOOGLE videos now live

Hello all,

You have more work???? !!!

Do you want relaxation time???

GO

http://video.google.com/

Yes,

GOOGLE videos now live on our countries. Download option is there.

Note: but play only on google video player download it
http://dl.google.com/videoplayer/GoogleVideoPlayerSetup.exe


for more information at www.dotcom-seo.blogspot.com

Saturday, March 25, 2006

Search Indexing Robots and Robots.txt

Search engine robots will check a special file in the root of each server called robots.txt, which is, as you may guess, a plain text file (not HTML). Robots.txt implements the Robots Exclusion Protocol, which allows the web site administrator to define what parts of the site are off-limits to specific robot user agent names. Web administrators can disallow access to cgi, private and temporary directories, for example, because they do not want pages in those areas indexed.
The syntax of this file is obscure to most of us: it tells robots not to look at pages which have certain paths in their URLs. Each section includes the name of the user agent (robot) and the paths it may not follow. There is no way to allow a specific directory, or to specify a kind of file. You should remember that robots may access any directory path in a URL which is not explicitly disallowed in this file: everything not forbidden is OK.
The three most common items you will find in a robots.txt file are:
1. allow
2. disallow
3. wildcard or asterisk: "*"

If you want to know the more details about Robots.txt, please log on to following URL:
http://www.seo-news.com/

Google Hacking

Google hacking is the use of a search engine, such as Google, to locate a security vulnerability on the Internet. There are generally two types of vulnerabilities to be found on the Web: software vulnerabilities and misconfigurations.
Although there are some sophisticated intruders who target a specific system and try to discover vulnerabilities that will allow them access, the vast majority of intruders start out with a specific software vulnerability or common user misconfiguration that they already know how to exploit, and simply try to find or scan for systems that have this vulnerability. Google is of limited use to the first attacker, but invaluable to the second.

How can you prevent Google hacking?
Make sure you are comfortable with sharing everything in your public Web folder with the whole world, because Google will share it, whether you like it or not. Also, in order to prevent attackers from easily figuring out what server software you are running, change the default error messages and other identifiers. Often, when a "404 Not Found" error is detected, servers will return a page like that says something like:
Not FoundThe requested URL /cgi-bin/xxxxxx was not found on this server.Apache/1.3.27 Server at your web site Port 80
The only information that the legimitate user really needs is a message that says "Page Not found." Restricting the other information will prevent your page from turning up in an attacker's search for a specific flavor of server.
Google periodically purges it's cache, but until then your sensitive files are still being offered to the public. If you realize that the search engine has cached files that you want to be unavailable to be viewed you can go to ( http://www.google.com/remove.html ) and follow the instructions on how to remove your page, or parts of your page, from their database.

Friday, March 24, 2006

Search Engine Optimization Errors


1. No incoming links - Google ranks webpages in part using their formula called PageRank, which is based on the number and quality of incoming links pointing to a page. This principle of rating websites by the number of other sites that link to it is often called Link Popularity, and all of the major search engines rely on this measure when they rank websites in search results. If you have no links from other websites pointing to pages on your website, you will never achieve high rankings in Google, Yahoo! or the other search engines. The most common way of obtaining links is by inviting the webmasters of other websites to exchange links. Naturally, you will have to have created a page on your site to fulfill your part of the link exchange agreement. Other methods include registering your website with one of the many directory websites. Links from blogs, guestbooks, forums, websites' automated links pages, and other low-ranked webpages are of little or no help in this regard. This is the reason I created my Preferred Links system - to create a way to exchange high-quality links. Its simple and free. All you have to do is to comply with 7 simple rules in exchanging links with me that insures you'll be giving a quality link to all of your link partners. You probably already comply with these rules, so sign up today and you'll get a link from me with some real search engine punch.

2. Poor choice of title - Search engine ranking systems give the title tag a great deal of weight in ranking. Don't waste the title by just using your just website name, URL, or some silly phrase that amuses you. Your two or three most important keywords should be in the title of your main page. The title tags on your interior pages should similarly focus on the keywords for ach page. By the same token, don't overstuff the title with every conceivable keyword for the page. Moderation in all things, as the saying goes.

3. Little or no presence of keywords on the site's main page - Search engine ranking software is completely dependent on the text it finds on your webpages. How is a search engine supposed to know the topic of your site if you don't set it out in plain text? A search engine will only find the keywords you feed to it on your webpages. Add emphasis to your keywords by enclosing them in headline and strong tags. I've exaggerated the technique on this page to demonstrate what I mean. A page that is comprised solely of graphics or Flash animation is crippling its search engine potential. Feed those spiders some juicy text! Even a single keyword-rich sentence at the bottom of the page is better than no text at all!

4. tag abuse - A few years ago, search engine ranking systems gave a good deal of weight to the tag, and so every computer book author told his readers this was the secret of search engine optimization. Well, that ship has sailed, and all but one of the major search engine ranking systems now ignore the keywords tag... unless you overstuff it, in which case you could get penalized for SPAMming. Google still ignores all tags for ranking purposes. Yahoo! has retained many of the tendencies of its Inktomi search technology and does give some weight to the keywords and description tag, but again, its not a major factor. Overall, keep your tags short and sweet.

5. Invalid HTML - Writing code that is in compliance with the World Wide Web Consortium's standards means your site is easily read by search engine spiders, easier to maintain, and cross-browser compatible. This is especially important for websites that receive government funding, because the federal government requires compliance with the Americans With Disabilities Act, which in turn means your site has to be compatible with devices that allow the visually impaired to browse the Internet. Using code that is proprietary to Microsoft Internet Explorer is not going to cut it for such sites, so you need to know what is and isn't in the current W3C standards. You can check your webpages' compliance with the W3C's HTML standards using the W3C's newly-improved HTML Validator. Not only will your pages get ranked properly, but you won't have to worry that some users won't see your pages the way you intended just because they don't use the same browser that you do. Don't forget that not everyone surfs the Web with a computer. Cell phones, PDAs, and other devices are Web-enabled now and they don't rely on Microsoft Internet Explorer to display webpages.

6. Dead links/Bad Links - Be sure all of the links on your pages are valid. Do not link to link farms, web rings, or other schemes designed to fool the search engines. Also watch for server problems. Inaccessible pages are liable to be removed from the search engine index. Avoid redirects that rely on JavaScript or tags. These can be considered as "doorway" pages, which violate nearly all search engine guidelines. There are several automated link-checking tools available online. The W3C offers a good FREE link checker. Links that include User ID numbers, session ID numbers, and long query strings (ie. the text following the "?") in the URL are ignored by Google and may cause problems in all search engines.

7. Poor spelling and grammar - Misspell your keywords and you're negating your search engine optimization efforts. But if you misspell common words, people may lose respect for you and your company. For example, the contraction for the two words "you" and "are" is "you're," not "your." And there is no such word as "alot." You can allot blame for this between parents and schools, but it takes a lot of hubris not to thoroughly proofread your writing. I went to Catholic grade school and the nuns had us diagramming sentences for 5 of those 8 long years. I hated it then, but I'm very grateful now because reasonably good grammar comes to me naturally as I write. The sole exception is to include some common variations of your keywords, if not outright misspellings, in the text of your interior pages in order to snare the search engine traffic from user errors. If you employ this strategy, its a good idea to make it clear that your usage of the alternate spelling is intentional.